BAB | Restaurant Launch
I developed the launch plans and brand identity for a new restaurant opening in Manchester’s Northern Quarter: BAB, offering fresh, homemade, modern kebabs.
I created a brand document, tone of voice guide and the strapline ‘Kebabs worth sitting down for’ as well as managing relationships with designers, media partners and stakeholders to ensure a smooth and successful opening.
BAB has been open since November 2018 and is proving to be a huge success, recently expanding in July 2019.
Lauren is an exceptional marketing professional and played a major part in the launch of a brand new concept, BAB. She took time to really understand our requirements, developing a clear identity for the business. Lauren produced dynamic marketing plans and built strong relationships with our partners, ensuring media coverage exposure was maximised. I would highly recommend her to any business!