Tired of being a best-kept secret?
I’ll discover your secret ingredient; the one that makes you irresistible.
It's important to build a brand that your customers identify with. Your marketing messages should act as an extension of your business. How do you improve the lives of your customers?
I can help you build campaigns and shape messages that will connect your brand with your current network and beyond. Turning the unknown into a star. I will work with you to develop ideas and concepts, establish your tone of voice and fine-tune your overall brand identity.
Services: social strategies, brand guidelines, tone of voice documents, campaign concepts, content planning, competitive research.
Great copy means better search engine results, stronger relationships and more sales. I write to uncomplicate your messages. You need clear, attention-grabbing copy that makes your benefits desirable to your customer. The right words will help you to reach your goals and generate more sales for your business.
Interesting content will encourage your readers to trust you, rely on you and then buy from you. It keeps the customers that you already have interested in your brand, builds your reputation and deepens your relationship by offering engaging, useful and valuable information.
Services: SEO friendly web copywriting, brochures, press releases, scripts, flyers, leaflets, newsletters, blogs posts, social campaigns, articles, case studies.
Strategy & Planning
The hospitality industry is ever-changing and so to make sure that your business is ahead of the game, you need to regularly analyse your competitors, track your business results and use this information to update your content marketing strategy.
I can work with you to identify, develop and plan business goals and conduct competitor analysis. Developing a marketing strategy will put your business on the path to success, ensuring that you are constantly evolving and growing, as well as attracting, engaging and converting your target audience.
Services: market research, marketing strategies, campaign planning and concept development.
Events allow your customers to interact with your brand, creating memorable experiences and repeat custom. It sparks a talking point and generates a buzz around what you have to offer.
I can work with you from concept to completion - teaming up with external brands, managing the development of all designs, photography and content, as well as marketing the event itself.
Services: Event concept planning, complete event management and marketing.
1) Tell me what you want to achieve. We’ll discuss your goals.
2) I will research your market and crawl into your customer's brain (metaphorically). I’ll discover what makes you special and how it will spark an interest in your audience.
3) After learning the language that speaks to your audience, I’ll come up with the ideas, marketing plans and words needed to achieve your goals. If you already have a tone of voice in place, I’ll use this. If you don’t, I can help you create one.
"Thanks for completing a review of my work which is the most accurate I've ever read. You captured the essence of the whole session, your interpretation was spot on and It was lovely to read, thanks Lauren"
Managing Director at Kennedy Ross Consulting Ltd